Cultivatr is an online farmers' market that sources 100% Alberta grown and made food and delivers straight to your door.
During my time at Cultivatr (2022), I was able to contribute the following skills: Advertisement, animation, short-form videography, photography, social media, email marketing, copywriting.
Advertisement
To increase revenue and emphasize brand awareness to our target audience, I produced various ads such as the "Better Way" campaign as a way to highlight Cultivatr's unique selling points.
Photography
I provided product shots, food photography and additional behind the scenes photos of the team that were used in Cultivatr's online shop, blog and social platforms. By doing so, I was able to help steer them away from relying on stock images. This added authenticity and personality to their content which better communicated what Cultivatr was all about to its target audience.
Social Media
I planned, designed, wrote and scheduled content for Cultivatr's social media (Facebook, Instagram, Pinterest, Youtube and Tiktok). By strategizing how to translate Cultivatr's brand values into various types of content and keeping up with trends, I was able to promote a variety of material to increase engagement and the number of audiences we had.
Email Marketing
On a weekly basis, I produced multiple emails for Cultivatr, strategizing and alternating between brand awareness, inspirational and conversion-focused emails. Along with my copywriting skills, I was able to write and design emails that connected with the customers and increased conversion by 2.0%.
Landing Page
To accompany its advertisements, Cultivatr needed a single landing page that highlighted its mission, values and products. Using the platform Unbounce and my foundational knowledge of HTML and CSS, I was able to recreate the following high-fidelity wireframe.