Due to COVID-19, CAUSE Canada was unable to run their usual in-person spring fundraiser. As a solution the CAUSE Care Package was realized. Each package is an opportunity to experience consciously created luxuries, support Canadian female entrepreneurs, and send support to mothers doing their best to provide for their families while living in extreme poverty in Central America and West Africa. As of 2021, the campaign theme was International Women’s Day and Mother’s Day for 2022.
I assisted in the campaign as a volunteer graphic designer providing visual assets such as the campaign logo, illustrations and photography to be used for social media, campaign website landing page and within the care package themselves
Logo Design
To tie in the care package concept of the campaign, I’ve incorporated postage stamp components. CAUSE Canada wanted a clean logo thus I’ve created a minimal line work of a women’s face to speak to its purpose and mission of the campaign.
Tactile Project + Photography
Using both the products and the packaging materials, I conceptualized and photographed a tactile design to be used as an advertisement for the campaign.
Icons
Three icons to symbolize the values of the 2022’s care packages; female-led, Canadian-made and consciously created
Illustrations
Illustrations themed for Mother’s Day that were used on the website, social media, and print pieces inside the CAUSE Care Package.
