Bedazzled Events by Liza

Bedazzled Event by Liza is a Calgary-based party planning service and decoration rental shop for all special occasions from birthday banquets to weddings. They offer rentals such as backdrops and drapery, floral and greenery, specialty linens, stage décor and accessories, and personalized balloon bouquets. 

Bedazzled Events by Liza works diligently with each client to create glamourous and memorable events. It promises that each event uniquely holds details and an atmosphere that will unite guests in the present moment of joyous and colourful celebration.

The following is a fictitious rebrand of the local business. As a small business still in its early years of operations, I saw an opportunity to develop its branding and brand identity to emulate its mission and promise to its target audience. I’ve created a strong and elegant logo with a professional and polished branding system for the business to establish a bold presence in its niche market to compete with similar companies. I’ve developed print and digital marketing campaigns that amplify its brand personality and tone to attract its target audience and allow for business growth.